The record levels of inflation have forced American consumers of alcohol and tobacco products to switch from Budweiser and Marlboro to cheaper, economy brands such as Icehouse and Eagle 20’s, according to a report.
Retailers are reporting that customers are increasingly preferring more cost-effective beer brands such as Busch Light, Icehouse and Milwaukee’s Best Ice.
In the four weeks that ended on July 2, retail sales of economy beer ticked up by 5.4% compared to the same period last year, according to Nielsen data that was commissioned by beer-industry consultant Bump Williams Consulting Co.
Source NYPOST
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