The week was filled with March Madness action -- and there’s more games through the weekend. Coors Light is hoping to help get you through the madness with their beer-flavored lollipops. The suckers – called "Chillollipops" – were designed to help stressed out sports fans calm down as they watch the games. To be clear... These things are nonalcoholic. But that doesn’t mean they won’t calm your nerves. It also doesn’t mean that they taste very good. If you’re going to roll with some beer breath, doesn’t it make more sense to actually drink beer?
Source: Marketing Dive