Burger King Takes On The 'Pink Tax' with Chick Fries

Burger King is at it again! This time, taking on the 'Pink Tax' which, has women finding themselves often paying more for an item that is similar to a men's product basically because it's for women. And it's often pink. By up-charging for the 'Chick Fries' which are exactly the same as the Chicken Fries, but in a pink box, they make a strong point. And ask their fans to contact their Congressman to support the Pink Tax Repeal Act. Well done, Burger King. Well done. Read more on the project HERE

Dan Joyce

Dan Joyce

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